ColourPop Hyaluronic Hydrating Foundation Pretty Fresh in Deep Dark 190 W, shown in a frosted glass pump bottle with white dispenser set over a broad swatch of warm deep brown liquid on a clean white background. Model wearing ColourPop Hyaluronic Hydrating Foundation in Deep Dark 190 W, showcasing smooth, dewy coverage with warm undertones; close-up portrait with long lashes and glossy nude lip against a beige studio backdrop, ideal for deep skin. Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison. Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Hyaluronic Hydrating Foundation Pretty Fresh in Deep Dark 190 W, shown in a frosted glass pump bottle with white dispenser set over a broad swatch of warm deep brown liquid on a clean white background.
 Model wearing ColourPop Hyaluronic Hydrating Foundation in Deep Dark 190 W, showcasing smooth, dewy coverage with warm undertones; close-up portrait with long lashes and glossy nude lip against a beige studio backdrop, ideal for deep skin.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.
ColourPop Hyaluronic Hydrating Foundation Pretty Fresh in Deep Dark 190 W, shown in a frosted glass pump bottle with white dispenser set over a broad swatch of warm deep brown liquid on a clean white background. Model wearing ColourPop Hyaluronic Hydrating Foundation in Deep Dark 190 W, showcasing smooth, dewy coverage with warm undertones; close-up portrait with long lashes and glossy nude lip against a beige studio backdrop, ideal for deep skin.
 Fair 15 W swatch streaked on an inner forearm beside a full lineup of labeled shades, with hands holding Pretty Fresh bottles - ColourPop Hyaluronic Hydrating Foundation in a warm fair tone - shown for clear shade comparison.
 Three pump-top bottles of ColourPop Hyaluronic Hydrating Foundation (Pretty Fresh) stand side by side, showing light, medium, and deep tones; lineup includes the Fair 15 W shade, in frosted bottles with white pumps on a peach background.

Pretty Fresh Hyaluronic Acid Hydrating Foundation

Deep Dark 190 W

4.8
Rated 4.8 out of 5 stars
1,149 Reviews

Color: Deep Dark 190 WWarm deep dark

🌱 Vegan
🐰 Cruelty-free
🌴 Buildable + blendable
💧 Hydrating
💌 Long-lasting
🌙 Medium-buildable coverage
🦋 Natural finish

review

4.8
Rated 4.8 out of 5 stars
Based on 1,149 reviews
99%would recommend these products
Reviews Summary
Customers say this foundation is lightweight and comfortable to wear, with a natural finish that doesn't feel heavy or cakey. Many reviews highlight excellent shade matching and buildable coverage that works well for various skin types. The formula is praised for its hydrating properties and smooth blending, with users noting it lasts throughout the day without breaking out sensitive skin. Common feedback mentions the affordable price point and extensive shade range. Some reviewers note the color can appear slightly darker in person than online, and a few mention it may feel slightly runny or sheer for very oily skin types.
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1,149 reviews
  • Sofya C.
    Verified Buyer
    Reviewing
    Fair 25 W
    I recommend this product
    Rated 5 out of 5 stars
    11/9/26
    Nice match for olive skin

    I got this to replace a foundation that's been discontinued. It's a little more neutral and less olive-y but it's still a fairly good match. It's also not heavy and can be layered on. Very nice finish that doesn't give the "I'm wearing foundation" feeling. I'd probably re-buy unless I finish an even better color match.

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  • Amanda H.
    Verified Buyer
    Reviewing
    Fair 03 C
    I recommend this product
    Rated 5 out of 5 stars
    11/2/26
    Pretty Fresh Face!

    A little product goes a long way. Plenty of coverage and buildable. I wear it for work and after 13 hours my face is still fresh looking.

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  • Dorene W.
    Verified Buyer
    Reviewing
    Fair 25 W
    I recommend this product
    Rated 5 out of 5 stars
    11/1/26
    Light with great coverage

    This coverage is great without the heaviness of foundation.

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  • Cheyenne S.
    Verified Buyer
    Reviewing
    Light 60 N
    I recommend this product
    Rated 5 out of 5 stars
    10/22/26
    Amazing foundation!!

    I love this foundation so much, it’s so hydrating, I’ve tried so many foundations in the past and nothing compares!

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  • Marlys M.
    Verified Buyer
    Reviewing
    Medium 83 C
    I recommend this product
    Rated 5 out of 5 stars
    10/22/26
    Discovery!

    I have been looking for a medium foundation with a rose tone for about 45 years - since my favorite foundation was discontinued. I have a lot of freckles, and it had been nearly impossible to match my complexion without combining colors. Am ecstatic to say that I dilly found the perfect shade and coverage!!

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